About Impetuh

AI That Opens Doors

At Impetuh, we believe technology should serve people. Our mission is simple: make AI accessible, practical, and inclusive so that communities, families, and small businesses can thrive.

Our Mission & Vision

  • 🎯 Mission: Deliver AI solutions that empower people by improving access, inclusion, and efficiency in everyday life.

  • 🌍 Vision: A world where AI reduces barriers, supports independence, and opens opportunities for everyone.

Juan A. Hurtado, CEO of Impetuh LLC
Juan A. Hurtado, CEO of Impetuh LLC

Our Story

Founded by Juan Hurtado, an aerospace industry veteran, Impetuh was born from the belief that advanced technology can — and should — be used for social good.

After decades of leading high-tech programs across aviation, space, and defense, domestic and internationally, Juan shifted his focus to creating AI tools that directly support people in their daily lives.

That’s how Mia was created: a family of AI companions designed to simplify operations for small businesses and support cognitive wellness for seniors and families.

Core Values

We build every product with five guiding principles:

Innovation — Pushing AI forward with real-world solutions.
❤️ Impact-Driven — Measuring success by the difference we make in people’s lives.
🤝 Integrity — Acting with transparency and responsibility.
🏆 Excellence — Setting a high bar for usability and performance.
🌐 Collaboration — Partnering with families, businesses, and communities to co-create solutions.

Why Choose Impetuh

Because our solutions are:

  • Human-Centered: Designed for real people, not just enterprises.

  • Accessible: Bilingual (English & Spanish), mobile-friendly, and easy to use.

  • Practical: Focused on everyday needs like reminders, scheduling, customer service, and companionship.

  • Inclusive: Built to support both individuals and organizations, from families to nonprofits to local shops.

Explore Mia

Our products bring our mission to life:

Mia-B: Biz Assistant — AI that simplifies operations for small businesses.

Mia-C: Cognitive Wellness — AI companionship and memory support for seniors and families.

📌 Accessibility Commitment: All MIA products are designed with inclusion in mind, supporting multilingual interactions, easy-to-read interfaces, and accessibility for seniors and diverse users.